Jobs

Job Title: Marketing and Audience Data Officer

Location: Buxton (with seasonal hybrid working)

Hours:  Part-time (21 hours per week, with some evening and weekend work during the Festival).

Responsible to: Marketing Manager

Salary: £25,000 – £28,000 pro rata (depending on experience)

About Us:

At Buxton International Festival (BIF), we’re passionate about bringing the arts to life. From world-class opera and incredible music to engaging book events, our festival is a highlight on the UK cultural calendar. We’re a friendly, creative team that’s supportive and always looking for new ways to connect with our audience.  As part of our team, you’ll have the chance to help shape our marketing efforts, engaging a diverse range of arts lovers and help to promote our exciting annual programme.

The Role:

You’ll play a key role in delivering our marketing strategy across the festival’s four strands (Opera, Music, Jazz, and Books) and other year-round events. The position involves driving growth through data and audience analysis and group bookings. If you’re a self-starter,  data-driven, have a strong understanding of current marketing trends, love writing, have an eye for detail, and enjoy working across multiple platforms, this is the role for you!

Responsibilities:

• Data & CRM:
  • Manage, update and monitor our ThankQ CRM system
  • Analyse existing audience data and implement objectives and aspirations for the future of the Festival
  • Develop robust, meaningful ways of capturing, evaluating and segmenting data to drive audience development campaigns
  • Working with the wider team to understand the needs of funders, and stakeholders and assist in reporting to them.
  • Analyse and report to the team on audience booking, social media/online and attendance trends.

• Group Bookings: Promote and manage group bookings for key events, ensuring a smooth process for all customers and partners.

• Website: Update the website, ensuing all content is accurate and engaging.

• Copywriting, Design & Proofreading:
  • Write engaging copy for marketing materials including our brochure, seasonal magazine (Overture), as well as for online and other print campaigns.
  • Assist in collating and editing programme notes and all publicity, biography and imagery from artists/agents for print and website.
  • Proofread content to maintain a high standard of quality across all our platforms.
  • Work with designers, as well as creating some marketing collateral inhouse.

• Campaigns: Plan and execute creative campaigns to drive ticket sales, grow audiences and raise brand awareness.

• Video & Social Media: Create video content and assist in the management of our social media presence (Facebook, Instagram, TikTok, LinkedIn etc.).

• E-Newsletters: Assist in creating e-newsletters and email marketing campaigns.

• Event Promotion: Promote events and manage group bookings.

What We’re Looking For:

• Marketing experience (preferably 2 years within a similar role).
• A strong understanding of data-driven marketing
• Experience using CRM systems (ThankQ knowledge would be great!).
• Strong writing and proofreading skills
• Familiarity with WordPress CMS
• Experience using design software such as Adobe / video editing software
• Experience in social media management and e-newsletter creation (Mailchimp or similar).
• Ability to manage multiple tasks and meet deadlines in a busy environment.

How to Apply: Please send your CV, an example of an e-newsletter you’d write for the Festival, and a covering letter outlining how you meet the requirements of the role to harriet.grubb@buxtonfestival.co.uk.

Applications close at 9am on Monday 2 December.

Interviews to take place on the week commencing 9 December.

Be part of bringing live performances to Festival audiences

Buxton International Festival is a celebration of opera, music and books committed to delivering high quality live performances in the beautiful spa town of Buxton each July.

The Festival uses 5 venues in the town centre to host over 100 events – up to 10 per day.  BIF has always enjoyed the support of volunteers, particularly during the Festival period to help us welcome and look after our audience.  To deliver the Festival we need more volunteers than we have ever had before.  Can you help?

Benefits of being a BIF volunteer:

• Enjoy the buzz of the Festival

• Grow your social circle and meet new people

• Access free training and enhance your personal skills, knowledge and experience

• Volunteering is good for your mental and physical health

• Get to see some of the BIF events

• Work as part of the awesome BIF team

• Be able to say “I was part of that”

BIF volunteers are asked to:

• Provide a friendly and welcoming face for visitors

• Treat people with respect and courtesy

• Provide information about BIF to our visitors, answering queries and giving directions

• Seating the audience when venue doors open

• Working the microphone during Q&A sessions

• Sitting in on events

• Turn up on time (including training sessions)

• Commit to at least 5 event shifts (roughly an hour longer than the show)

Are you interested in being part of something special?

Please fill in the online form here and you will hear back from BIF to let you know the next steps.  Even if you have volunteered for BIF in the past, please fill in the form.  Our preference is to contact you by email, but where no email address is provided, we will telephone you.  If, when all your questions have been answered you are happy to join the BIF24 team, you will be sent an event rota to identify the shifts that you are available for.

We provide a festival briefing on Tuesday, 2 July 2024, coving a range of issues including health and Safety and festival procedures, which all volunteers need to attend.